Browse all latest podcasts published on plugin.fm

  • Owning Your Niche and Building a Personal Platform with Erica Schneider

    Building a personal platform isn’t just about posting online, it’s about creating a space where your voice stands out and attracts the right audience. In this episode of the plugin.fm podcast, Erica Schneider, founder of Cut the Fluff, shares how she built a thriving presence on X and LinkedIn with over 50,000 followers. She breaks down the difference between a personal brand and a personal platform, the key to becoming magnetic online, and why authenticity is more than just a buzzword.
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  • How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall

    Building authority as a solopreneur goes beyond expertise. It requires connection, trust, and persistence. In this episode of the plugin.fm podcast, Devin Bramhall, a growth advisor and former CEO of Animalz, shares what it takes to establish credibility and stand out in a crowded market. She breaks down how to carve out a niche, create content that builds influence, and develop a personal brand that attracts the right audience.
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  • Getting the Right Fractional Marketing Help for Your Team — With Margaret Kelsey

    Fractional workers — or part-time employees — can help businesses grow without the commitment of a full-time hire. In this episode, Margaret Kelsey shares how the right fractional marketing talent can help refine your marketing, expand your reach, and help you scale efficiently with limited resources. She also discusses why SEO isn’t the silver bullet it once was.
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  • How to Build and Scale Your Marketing Team – with Lindsay Tjepkema

    Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively. In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay has collaborated with industry giants like Intel and LinkedIn, bringing a wealth of experience to the table.
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  • Why Inauthentic Marketing Is Holding You Back – Goran Mirkovic

    This is the first episode of the season, where we unpack why Freemius CMO Goran Mirkovic is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is evolving, and why you should be really specific about whom you target and when. The episode also explores key themes like understanding your audience, avoiding common marketing mistakes, and the growing importance of being authentic and ultra-specific with your marketing. Goran also provides actionable advice on crafting simple but effective marketing strategies, the role of storytelling in connecting with customers, and more.
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  • Optimizing Your Software Pricing Page for Results with Vova Feldman podcast cover

    Optimizing Your Software Pricing Page for Results with Vova Feldman

    Vova Feldman is the founder and CEO of Freemius, an all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. With over a decade’s experience, he’s also an expert on pricing page optimization and the meaningful impact it can have on the sales process. And, because his company works with solopreneurs and SMBs, Vova has developed a deep understanding of his customers’ pricing models that further enriches his knowledge. In the final episode of plugin.fm season 2, Vova unveils common mistakes and shares strategies to optimize your pricing page for results that turn visitors into customers.
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