Podcasts Archive - plugin.fm

Ep: #20 Apr 23, 24 0:52:10

The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine’s Jason Cohen

Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations.

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Ep: #19 Apr 16, 24 0:36:28

From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems

Joost de Valk quite literally changed the WordPress SEO landscape with his company Yoast. What started as a small bootstrapped product grew into a business empire with 140 employees and over 12 million websites using the product… And incredibly, this was just the beginning of Joost’s journey. In 2021, Joost and his wife Marieke van de Rakt exited Yoast, which set him on a new, exciting path into the world of investing with Emilia Capital, a fund he started with Marieke.

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Ep: #18 Apr 9, 24 0:41:05

Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML’s Business Model Transformation

Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate — even somewhat controversial — circumstances, Amir and his team decided to make the product paid only. This business model shift would end up transforming his company for the better.

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Ep: #17 Apr 2, 24 0:49:51

David vs. Goliath: Justin Ferriman on How Underdog Entrepreneurs Can Overpower Bigger Software Competitors

Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of aggressive marketing and clever ‘guerilla’ tactics that helped him take on bigger competitors. He’s a non-technical founder who approaches business with a competitive streak that’s seen him go from underdog to top dog in the eLearning industry.

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Ep: #16 Mar 26, 24 0:52:37

Bootstrapping in the Spotlight: Arvid Kahl on How Software Creators Can Perfect the Art of Building in Public

Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount. He is also a published author and writes extensively about entrepreneurship and bootstrapping. On top of this, Arvid also hosts a weekly podcast called ‘The Bootstrapped Founder’. In this episode, he shares his insights about how software product founders can balance transparency and business strategy as well as why building in public can be life-changing.

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Ep: #15 Mar 19, 24 0:44:21

Promotion Through Education: How Courses Can Help You Grow Your Software Business

Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+ enrollments and 12 million+ completed courses and lessons. Chris is rightfully regarded as one of the leading voices in open-source eLearning and educational technology and discusses how software product creators can benefit from marketing through course creation.

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Ep: #14 Mar 11, 24 0:46:08

Love, Marriage & Bootstrapping: Kim & Jason Coleman on Building a Software Company With Your Spouse

Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a married couple with two kids who’ve built a successful company and several software products together. In this episode, they discuss navigating personal and professional challenges while maintaining a harmonious marriage.

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Ep: #13 Mar 5, 24 0:44:31

Matt Mullenweg on the Challenges and Successes of Building a Remote-First Company

Matt Mullenweg is the visionary co-founder of WordPress and Automattic. The former is the biggest CMS in the world powering 43% of the internet, while the latter is one of the biggest remote global companies, employing 2000 workers and valued at $7.5 billion. Matt shares his insights and advice about navigating the challenges of a remote-first company and working with distributed teams — ranging from accountability and compensation to hiring and productivity.

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Ep: #12 Feb 27, 24 0:54:10

Educational Marketing, AI, and SEO in 2024: Rand Fishkin Unleashes the Strategies You Need

Rand Fishkin is an instantly recognizable name in the world of search engine optimization (SEO) and educational marketing. He wears many hats (or crowns) including entrepreneur, creator, and co-founder of two successful startups: Moz (a $45 million/year business) and SparkToro. He also authored and released Lost and Founder, a personal memoir chronicling the trials and tribulations of his startup journey. Rand shares his educational marketing, AI, and SEO tips for entrepreneurs in 2024.

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Ep: #11 Aug 8, 23 0:34:21

From WordPress to YouTube Stardom: Jamie Marsland’s Journey of Growing an Audience and Building a Brand

Jamie Marsland is a WordPress plugin creator, educator, and YouTube star who knows a thing or two about building a brand and growing an audience. He founded Pootlepress in 2010 and went on to grow his YouTube channel from zero to 11k subscribers in less than three years by uploading free, high-quality tutorial-style videos every week. In this episode, Jamie explains how his YouTube endeavor has grown his business and helped to establish him as an authority in the Gutenberg era.

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