Browse all latest podcasts published on plugin.fm

  • Educational Marketing, AI, and SEO in 2024: Rand Fishkin Unleashes the Strategies You Need

    Rand Fishkin is an instantly recognizable name in the world of search engine optimization (SEO) and educational marketing. He wears many hats (or crowns) including entrepreneur, creator, and co-founder of two successful startups: Moz (a $45 million/year business) and SparkToro. He also authored and released Lost and Founder, a personal memoir chronicling the trials and tribulations of his startup journey. Rand shares his educational marketing, AI, and SEO tips for entrepreneurs in 2024.
  • From WordPress to YouTube Stardom: Jamie Marsland’s Journey of Growing an Audience and Building a Brand

    Jamie Marsland is a WordPress plugin creator, educator, and YouTube star who knows a thing or two about building a brand and growing an audience. He founded Pootlepress in 2010 and went on to grow his YouTube channel from zero to 11k subscribers in less than three years by uploading free, high-quality tutorial-style videos every week. In this episode, Jamie explains how his YouTube endeavor has grown his business and helped to establish him as an authority in the Gutenberg era.
  • From Great Idea to Greater Brand: Hadas Golzaker on Why Product Makers Have to Keep Branding in Mind

    Hadas Golzaker is a Senior Brand Manager at Elementor. She has more than a decade of experience in branding, with expertise in UI, UX, and web design. Elementor underwent a major rebranding with help and direction from an external agency in 2021, and Hadas played a key role in telling the company’s story. In this episode, Hadas explains why product makers need to consider branding — from the early stages of a product idea, all the way through to market fit, launch, and growth.
  • Techies Need Marketers: Devin Walker and Matt Cromwell on the Power of Partnerships to Build Successful Startups

    Software product builder Devin Walker and marketing and entrepreneurship expert Matt Cromwell are co-founders of GiveWP, a platform that helps non-profits and individuals collect donations from their websites. After realizing that he was struggling to grow the company by himself, Devin partnered with Matt to leverage his business and marketing acumen. In this episode, they discuss how effective partnerships between technical founders and marketers can aid the process of growing successful startups.
  • Talk the Talk: How Solopreneurs Can Leverage Podcasting for Brand Building and Business Growth

    Matt Medeiros is a well-known figure in the WordPress world and has distinguished himself as a news podcaster, evangelist, and plugin creator. He co-founded his agency Slocum Studio with his father in 2010 and went on to establish himself as a WordPress authority through The Matt Report, a podcast where he interviews consultants, bootstrappers, and business owners. In this episode, Matt discusses podcasting practices and strategies that can help entrepreneurs with brand building and creating a persona.
  • Miriam Schwab on Partnerships and the Power of Collaboration for Success

    Miriam Schwab is the Head of WordPress Relations at Elementor and boasts nearly twenty years of experience in the WordPress ecosystem. She founded and served as CEO of illuminea for thirteen years, and has been the lead organizer of WordCamp Israel five times. She’s also the co-founder and former CEO of Strattic, which was acquired by Elementor in 2022. In this episode, we explore Miriam’s experiences in establishing partnerships and strategic alliances, and show how they can benefit entrepreneurs and their businesses.
  • Launching Big & Holding Strong 🚀 Practices & Strategies to Successfully Launch Products With Vito Peleg

    Vito Peleg has had a remarkable journey: from touring musician to agency owner and CEO/founder. His flagship projects include Atarim — a collaboration platform for agencies/businesses and their clients — and Bertha.ai, the world’s first AI-based writing assistant for WordPress. In 2019, Vito and his team launched WP Feedback and earned $100k in revenue in the first thirty days. In this episode, we unpack how to build a solid foundation from which to launch a product and grow it — from product-market fit to marketing and growth tactics.
  • Diversify or Die? How to Take On Multiple Product Verticals as a Solopreneur (and Win)

    Solopreneur Patrick Posner is something of a genius when it comes to using product diversification to drive audience and business growth. His current offering — consisting of six products — includes static website generation, content protection, QR code creation, age verification, and document library security. He’s also the brains behind Simply Static, the most popular static site generator for WordPress. In this episode, Patrick shares actionable tips and tactics to help other solopreneurs diversify, juggle, and grow their portfolios.
  • Double Dependency, Doubled Risk: Building a WooCommerce Extensions Business With Beka Rice

    Beka Rice is the Senior Director of Product Management at GoDaddy and the former Head of Product at SkyVerge, which was acquired by GoDaddy a few years ago. In this episode, Beka shares her story and learnings building SkyVerge, a mega-successful eCommerce business on top of WooCommerce and Shopify. We also discuss how many product makers overlook the fact that extending these juggernauts generates double dependency, which comes with benefits, but also more risks.
  • How Technical Founders Can Build Thriving and Fruitful Company Cultures in Remote Organizations

    James Laws is a non-technical co-founder of Ninja Forms, and his company Saturday Drive has grown into a multi-million dollar operation with 20+ globally distributed members. But more than that, James is a passionate leadership and culture-building coach, podcaster, and blogger. In this episode, we get his insights on how remote teams can overcome company culture obstacles and build thriving online operations.

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