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Firsthand ✋ Tips & Insights to Help You Launch & Grow Your Software Product Company

Patric Ronald - Show host at plugin.fm

Hosted by Patrick Rauland

Product Marketing & eCommerce

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Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount. He is also a published author and writes extensively about entrepreneurship and bootstrapping. On top of this, Arvid also hosts a weekly podcast called ‘The Bootstrapped Founder’. In this episode, he shares his insights about how software product founders can balance transparency and business strategy as well as why building in public can be life-changing.

Promotion Through Education: How Courses Can Help You Grow Your Software Business

Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+ enrollments and 12 million+ completed courses and lessons. Chris is rightfully regarded as one of the leading voices in open-source eLearning and educational technology and discusses how software product creators can benefit from marketing through course creation.

Love, Marriage & Bootstrapping: Kim & Jason Coleman on Building a Software Company With Your Spouse

Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a married couple with two kids who’ve built a successful company and several software products together. In this episode, they discuss navigating personal and professional challenges while maintaining a harmonious marriage.

Matt Mullenweg on the Challenges and Successes of Building a Remote-First Company

Matt Mullenweg is the visionary co-founder of WordPress and Automattic. The former is the biggest CMS in the world powering 43% of the internet, while the latter is one of the biggest remote global companies, employing 2000 workers and valued at $7.5 billion. Matt shares his insights and advice about navigating the challenges of a remote-first company and working with distributed teams — ranging from accountability and compensation to hiring and productivity.