🎙 plugin.fm is a product business podcast
Firsthand ✋ Tips & Insights to Help You Launch & Grow Your Software Product Company
Hosted by Patrick Rauland
Product Marketing & eCommerce
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Building a personal platform isn’t just about posting online, it’s about creating a space where your voice stands out and attracts the right audience. In this episode of the plugin.fm podcast, Erica Schneider, founder of Cut the Fluff, shares how she built a thriving presence on X and LinkedIn with over 50,000 followers. She breaks down the difference between a personal brand and a personal platform, the key to becoming magnetic online, and why authenticity is more than just a buzzword.
How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall
Building authority as a solopreneur goes beyond expertise. It requires connection, trust, and persistence.
In this episode of the plugin.fm podcast, Devin Bramhall, a growth advisor and former CEO of Animalz, shares what it takes to establish credibility and stand out in a crowded market. She breaks down how to carve out a niche, create content that builds influence, and develop a personal brand that attracts the right audience.
Getting the Right Fractional Marketing Help for Your Team — With Margaret Kelsey
Fractional workers — or part-time employees — can help businesses grow without the commitment of a full-time hire. In this episode, Margaret Kelsey shares how the right fractional marketing talent can help refine your marketing, expand your reach, and help you scale efficiently with limited resources. She also discusses why SEO isn’t the silver bullet it once was.
How to Build and Scale Your Marketing Team – with Lindsay Tjepkema
Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.
In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay has collaborated with industry giants like Intel and LinkedIn, bringing a wealth of experience to the table.