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Firsthand ✋ Tips & Insights to Help You Launch & Grow Your Software Product Company

Patric Ronald - Show host at plugin.fm

Hosted by Patrick Rauland

Product Marketing & eCommerce

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Vova Feldman is the founder and CEO of Freemius, an all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. With over a decade’s experience, he’s also an expert on pricing page optimization and the meaningful impact it can have on the sales process. And, because his company works with solopreneurs and SMBs, Vova has developed a deep understanding of his customers’ pricing models that further enriches his knowledge. In the final episode of plugin.fm season 2, Vova unveils common mistakes and shares strategies to optimize your pricing page for results that turn visitors into customers.

The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine’s Jason Cohen

Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations.

From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems

Joost de Valk quite literally changed the WordPress SEO landscape with his company Yoast. What started as a small bootstrapped product grew into a business empire with 140 employees and over 12 million websites using the product… And incredibly, this was just the beginning of Joost’s journey. In 2021, Joost and his wife Marieke van de Rakt exited Yoast, which set him on a new, exciting path into the world of investing with Emilia Capital, a fund he started with Marieke.

Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML’s Business Model Transformation

Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate — even somewhat controversial — circumstances, Amir and his team decided to make the product paid only. This business model shift would end up transforming his company for the better.