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How Underdog Entrepreneurs Can Overpower Bigger Software Competitors

Trying to kickstart a tech business in 2024 is like trying to calculate the exact value of π — definitely no walk in the park. Every niche, big or small, is already overflowing with already established players, making it tough for newcomers in the software scene to emerge and reach their customers. If you’re tired […]

The Ins-and-Outs of Digital PR with Rand Fishkin: Why PR Might Trump SEO for Software Businesses

If you’ve just launched your WordPress product or recently started thinking about monetization, how can you reach and connect with people who may be interested in your product and do so on a budget? Does SEO first come to mind? You may want to reconsider this strategy. According to Rand Fishkin, founder of marketing juggernauts […]

Establishing a Strong Brand Strategy: Insights from Hadas Golzaker

If you’re starting your own business or developing a product, branding might feel like a particularly challenging task to tackle. It can be difficult to determine where to begin, what steps to take, and how to approach branding strategically. In our conversation with Hadas Golzaker on the podcast, we delved into the challenges of […]

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