Show Notes
From writing code to teaching it on video, Aaron Francis has built a thriving audience by turning screencasting into a superpower.
In this episode of plugin.fm, Aaron—developer, educator, and co-founder of Try Hard Studios—shares how screencasting became his most effective channel for teaching, connecting, and building trust with other developers. He unpacks what makes screencasting such a high-leverage tool, how it fits into your funnel, and why showing your face on camera matters more than ever in a world of AI-generated content.
Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched.
Whether you’re building a product, growing an audience, or just tired of writing blog posts into the void, this episode will help you use screencasting to stand out—and scale your impact.
plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.
Episode Contributors:
Aaron Francis — Guest
Goran Mirkovic — Co-host
Patrick Rauland — Co-host
Zee Hazan — Audio and video quality control
Egzon Salihu — Audio and video editing
Goran Mirkovic — Content research and preparation
Scott Murcott — Content QA
